The Boundaries of Loss Aversion
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چکیده
Vol. XLII (May 2005), 119–128 119 *Nathan Novemsky is Assistant Professor of Marketing, School of Management, Yale University (e-mail: [email protected]). Daniel Kahneman is Eugene Higgins Professor of Psychology, Psychology Department, Woodrow Wilson School, Princeton University (e-mail: [email protected]). The authors thank On Amir, Dan Ariely, Ravi Dhar, Shane Frederick, Joel Huber, Rebecca Ratner, and Klaus Wertenbroch for valuable feedback on previous versions of this article. This article was invited by the JMR Editor Dick Wittink. NATHAN NOVEMSKY and DANIEL KAHNEMAN*
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تاریخ انتشار 2005